Writer : Jeri Ledford
About the Author:
Jerri Ledford has been a freelance business technology writer for over 15
years. During that time, she’s written 14 books, and over 700 of her articles,
profi les, news stories, and reports have appeared online and in print. Her
publishing credits include: Intelligent Enterprise, Network World, Information
Security Magazine, DCM Magazine, CRM Magazine, and IT Manager’s Journal.
She develops and teaches technology training courses for both consumer
and business users, including courses on security, customer service, career
skills, and various technologies.
When she’s not writing for a consumer audience, Jerri also produces
corporate collateral — white papers, case studies, Web content, templates, help
documents, and presentations. Her corporate clients include: Microsoft,
Switch & Data, The World Health Organization, FujiFilm, Coca-Cola, and
NaviSite.
In her off-time (which is infrequent), Jerri spends hours reading, gardening,
and playing with her electronic gadgets. She’s fondly referred to as “tech
support” by friends and family members.
Published year : 2008
Publisher : Wiley Publishing, Inc.
ISBN : 978-0-470-292809-1
Part : 5 Chapter : 15
Part I: AdSense Basics
Chapter 1: Understanding Google AdSense
Chapter 2: Getting Started with AdSense
Chapter 3: Building a Content-Rich Web Site
Chapter 4: AdSense and Search Engine Optimization
Chapter 5: Installing the AdSense Code
Part II: The Major Players: AdSense for Content
AdSense for Search
Chapter 6: Building the Right Content
Chapter 7: Designing the Per fect Content Ad
Chapter 8: Understanding AdSense for Search
Part III: Other Types of AdSense
Chapter 9: Show Me Some Video (& Other Gadgets)
Chapter 10: AdSense for Mobile
Chapter 11: AdSense for RSS
Chapter 12: The AdSense Referral Program
Chapter 13: AdSense Your Blog
Part IV: AdSense Administration
Chapter 14: Tracking AdSense Responses
Chapter 15: Using AdSense Reports
Chapter 16: AdSense Revenues
Part V: The Part of Tens
Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense
Chapter 18: Ten AdSense Don’ts
Chapter 19: Ten Ways to Improve Web Site Traffic
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