Writer :  Rachel Bridge

Published Year : 2008

Publisher : Kogan Page Limited

ISBN : 978 0 7494 5153 0


1. Find a niche
Profile: Giles Henschel, founder of Olives Et Al

2. Choose a good name
Profile: Ross Lee, founder of The Barcode Warehouse

3. Be clear what you are trying to achieve
Profile: Thea Green, founder of Nails Inc

4. Get a mentor
Profile: Sanjay Bhandari, founder of Farmacia
Urban Healing

5. Do proper research
Profile: Adam Pritchard, founder of Pomegreat

6. Find a business that can be scaled up
Profile: Oliver Brendon, founder of ATD Travel

7. Protect your idea
Profile: Laura Tenison, founder of JoJo Maman Bebe

8. Make sure the numbers add up
Profile: Loyd Hitchmough, founder of Cheshire

9. Get your timing right
Profile: Jan Smith, founder of EOL IT Services

10. Test your commitment
 Profile: Annabel Karmel, founder of Annabel
Karmel group

11. Learn to love technology
Profile: Richard Downs, founder of

12. Think twice before parting with equity
Profile: Justine Cather, founder of Burnt Sugar

13. Don’t assume your customers will find you
Profile: James Murray Wells, founder of Glasses

14. Think big
Profile: Hilary Devey, founder of Pall-Ex

15. Make it easy for luck to strike
Profile: James Hibbert, founder of Dress2Kill

16. Learn how to sell
Profile: Robyn Jones, founder of Charlton House

17. Start networking
Profile: Neil Duttson, founder of Duttson Rocks

18. Build a strong team around you
Profile: Sean Phelan, founder of Multimap

19. Learn from your mistakes
Profile: David Speakman, founder of Travel

20. Accept that it will always take longer than you
Profile: Edward Perry, founder of Cook


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