The Accidental Entrepreneur ebook download

THE ACCIDENTAL ENTREPRENEUR

Writer :  SUSAN URQUHART-BROWN

Published Year : 2008

Publisher : AMERICAN MANAGEMENT ASSOCIATION

ISBN-13: 978-0-8144-0167-5

ISBN-10: 0-8144-0167-8

Size : 2 MB

CONTENT

CHAPTER ONE : WHAT IS AN ENTREPRENEUR, ANYWAY?

• Eight Questions to Ask Before You Start a Business
• Myths About Going into Business for Yourself
• Take the Entrepreneur Quiz!

CHAPTER TWO : READY, SET, GO!

• The Entrepreneurial Mystique
• Taking the Leap
• Ten Traits of the Successful Entrepeneur
• Know Why You're Going into Business 
• Tune Up Your Entrepreneurial Skills
• Avoid the Seven Common Pitfalls in Business

CHAPTER THREE : TAKING CARE OF BUSINESS

• A Name That Grows with Your Busines
• A Checklist for Setting Up Your Business
• Are You an Independent Contractor or an Employee?
• Which Business Structure Is Best for You?
• To Partner or Not to Partner
• Partnerships That Work
• Why a Business Plan?
• Target Your Market!
• Put Your Own Money on the Line: Investing and Financing

CHAPTER FOUR : WHAT DO YOU BRING TO THE PARTY?

• What Motivates You to Keep Going?
• If You're the Boss, Who Keeps You Accountable?
• Magic Formula: Intuition and Intention
• Making Procrastination Work for You
• What Stops You in Your Tracks: Self-Sabotage and Resistance
• The Isolation of the “SoloPreneur”
• Burnout: How to De-Stress
• How Do You Spell Success?
• A Fork in the Road: Which Way Do You Go?

CHAPTER FIVE : MARKET AND SELL YOUR SOCKS OFF!

• Mind Your Ps and Qs
• Why Market Research?
• Going Green and Saving the Environment
• Six Secrets of Marketing Your Business
• Marketing = Sales!
• Ten Simple Ways to Get Referrals
• Six Sales Tips to Help You Sell with Confidence
  How to Get Unstuck in the Sales Cycle
• Position Yourself to Sell a Solution
• Why Customers Should Buy from You
• Strategic Networking
• Customer Service as a Sales Tool
• How to Cultivate That “Something Special” in Your Business
  How to Warm Up to Cold Calls
• Landing Consulting Gigs
• Dealing with Downtime in Your Business

CHAPTER SIX : GET CONNECTED TO THE WEB FOR PROFIT

• Keep-in-Touch Marketing Using the Internet
• Tips from Tech-Savvy Entrepreneurs
• Six Ways to Promote Your Business via the Web
• Your Web Promotion Action Plan
• Success Stories of Seasoned Web-Based Entrepreneurs

CHAPTER SEVEN : MAKING ROOM FOR MORE BUSINESS

• Expanding Your Business
• How to Tickle Your Customers
• Hire Wisely the First Time
• Retaining Good Employees
• Action Plan—What's Next?
• Your Business from A to Z